Charlesworth Expert Digital Marketing Services
We are the only full-service digital marketing agent that specialises in STM publishing in China. We have a deep knowledge of the Chinese scholarly landscape and academic author and researcher community. Some of our clients include Hindawi Ltd., The Royal Society, and Dove Medical Press Ltd
With 20 years’ experience, we help publishers deepen their engagement with their academic authors by creating and managing their China social media activities in a rapidly growing social media space. We also help manage your brand through Chinese SEO, localised websites and targeted discipline specific campaigns.
Download our current brochure of services here
Our expert digital marketing team are based in Beijing but we also have offices in the UK and USA, this means our publisher partners can choose to liaise directly with our team in China, or via UK or US-based project managers.
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Charlesworth WeChat Gateway Editorial Manager Integration
In response to the rapid growth of the Chinese scholarly publishing market, Aries Systems and The Charlesworth Group have partnered to integrate Editorial Manager® into Charlesworth’s WeChat Gateway platform.
Read the full press release here.
Improve the publishing experience for your Chinese authors and drive efficiencies in your editorial workflows, through integrating your Editorial Manager sites with WeChat; ensuring your China-based authors are quickly informed at every stage of the editorial process.
Charlesworth WeChat Gateway
WeChat Gateway is a platform which allows you to connect your Editorial Manager Submission sites to your WeChat account. Once linked, it allows two-way messages to pass between your journal Editorial Manager submission site and your author’s personal WeChat account.
Editorial Manager publishers requiring more information please contact: Jason De Boer @ jason.deboer@charlesworth-group.com
Features and Benefits of integrating WeChat Gateway with your journal’s submission sites
- Your Chinese authors can receive all manuscript notifications quickly and efficiently directly into their personal WeChat account or use the self-check function; meaning they will never miss a paper status update. Your author can quickly set up notifications in WeChat, by selecting the journal they have submitted to, via a menu in the Publishers WeChat account. Charlesworth will create an intuitive branded menu and can help set-up a WeChat account if needed.
- Reduce queries into your journal Editorial Office or Editorial teams. Chinese authors can self-check their manuscript status 24/7 via WeChat on their personal mobile devices.
- Measure ROI through Gateway’s dashboard that allows you to see the number of notifications sent and self-checks made.
- Integrating your journals increases author satisfaction, helping to drive the number of authors following your Publisher WeChat account. By engaging with your WeChat author community this will help drive future submissions.
- Flexible pricing allows you to decide how many submission sites you want to integrate.
Building your China footprint - maximising opportunities, minimising risks
It’s vital to have expertise in STM publishing, the scholarly communication landscape and social media in China to develop and position your brand which is where our expertise lies.
China’s social media and scholarly communication landscape is very different to the rest of the world. Familiar global platforms such as Twitter, Facebook and Instagram are not available. Instead, Chinese “super-platform” mobile apps such as WeChat and Weibo are now deeply embedded in everyday life offering everything from bill payment to professional networking.
These mobile apps are ideally suited for bite-size targeted publisher and journal specific content which can be read and shared by the academic and researcher within their follower community.
Our digital marketing services for publishers
We undertake a wide range of bespoke marketing consultancy projects for STM publishers. We also offer standard and tailor-made digital marketing packages, specially designed to increase author engagement and brand build.
Services include:
- Creation and management of your social media strategy – everything from market research, trend forecasting and competitor analysis to how to identity key academic influencers and increase follower engagement – see our Hindawi press release
- Set up, design and maintenance of locally-registered WeChat and Weibo accounts
- Targeted content creation and translation and active social media channel posting
- Reputation monitoring – active checking of social media for references to brands, journals, and your authors
- Development and implementation of a multi-channel online and offline marketing strategy
- Customer support – responding to questions and comments from followers on social media
- Analytics and reporting
- WeChat Gateway Services – we can integrate your WeChat account with your manuscript submission system. Find out more by reading our Dove press release and case study.