Our Trusted Partners
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Dedicated Marketing in China
Global leaders in the provision of marketing representation in the academic market within China.
Digital marketing and social media
Charlesworth China offers a range of integrated marketing services that can be included within our full service agency package or simply provided as a one-off service. These include setting up and managing social media accounts such as WeChat and Weibo.
Market research
It is important to understand how client publications and services fit the Chinese market, both at the outset and as the market evolves. We are ideally placed to provide information and carry out detailed market research.
Mailing campaigns
To promote awareness of publications we offer combined email marketing with postal mail shots enclosing posters (in Chinese) for display in libraries and institutions.
Telemarketing
We will follow-up on mailing campaigns, contacting the appropriate individuals directly by telephone and providing feedback to the publishers.
Development of Chinese websites
Availability of online publisher information (in Chinese) is vital to increasing awareness and market penetration, as well as an understanding of Baidu Analytics and SEO development and integration with other digital and social media marketing strategies.
Attending events
The Charlesworth China team provides a face-to-face presence in China for publishers who want to attend meetings and conferences but don't have the time.