Taylor & Francis chooses the Charlesworth Gateway to integrate its submission workflow into WeChat
Taylor & Francis has partnered with the Charlesworth Group to integrate its manuscript submission workflow into WeChat, using the Charlesworth Gateway. Authors based in China submitting articles to over a thousand Taylor & Francis journals will now be able to access regular status updates on their submission, in Chinese via WeChat.
The Gateway is Charlesworth’s proprietary technology platform. It integrates with STM Publisher platforms and systems and can be connected to any WeChat account. The platform’s analytics service provides real-time data on the engagement of authors with the service and provides WeChat follower analytics.
WeChat has over 1.25 billion monthly active users, as well as a social platform through which it seamlessly offers ecommerce and payments, making it the most widely used social platform in the country. WeChat users expect to be able to engage with brands via the app, and through enhancing the service offered via their WeChat account, Taylor & Francis can create a more engaging community hub for its China based author community.
Heather St Pierre, Director of Product Management, Taylor & Francis, says:
In today’s global market, authors understandably expect a seamless end-to-end submission experience, and we are working to constantly refine and develop this. We’re delighted that by partnering with Charlesworth, we’re able to further enhance that experience by integrating the publishing process into the digital channels most aligned with how authors want to work.
Michael Evans, Global CEO of The Charlesworth Group, comments:
Authors in China are used to engaging with brands which offer access to their services via WeChat. Through creating a great localised experience via WeChat for its authors, Taylor & Francis is positioning itself as a publishing brand which understands author needs in China, to further grow its already strong position in the market.
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About the Charlesworth Group
With 22 years of experience in China, The Charlesworth Group is recognised globally as China's trusted partner for sales and marketing representation, technical solutions and consultancy for STM publishers internationally and across the Chinese academic market. Charlesworth is also a leading provider of language editing and author services through its Charlesworth Author Services division cwauthors.com.
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About Taylor & Francis Group
Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life. As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioral Sciences, Science, Technology and Medicine.
From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Cape Town, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.