SPIE chooses Charlesworth to provide WeChat marketing services in China
SPIE, the international society for optics and photonics, has chosen Charlesworth to provide WeChat marketing services to promote their journals and events in China.
SPIE, a not-for-profit society, advances emerging technologies through interdisciplinary information exchange, conferences and exhibitions, continuing education, publications, patent precedent, and career and professional development.
Charlesworth will provide WeChat marketing services via their marketing agency team based in Beijing. The Charlesworth team has extensive experience of the STM research market matched with knowledge of the latest marketing thinking to create a WeChat presence that engages the researcher community.
The Charlesworth Group CEO Michael Evans commented:
Charlesworth is excited to be working with SPIE to manage and create a WeChat experience that supports the optics and photonics research community in China through engaging them with SPIE journal content and promoting SPIE events.
Patrick Franzen, SPIE Director of Publications and Platform, said:
SPIE has a large cohort of Chinese members, authors, and volunteers, and we’re excited to be able to communicate with them about our publications and conferences on a familiar and widely used platform.
SPIE, the international society for optics and photonics, brings engineers, scientists, students, and business professionals together to advance light-based science and technology. The Society, founded in 1955, connects and engages with our global constituency through industry-leading conferences and exhibitions; publications of conference proceedings, books, and journals in the SPIE Digital Library; and career-building opportunities. Over the past five years, SPIE has contributed more than $22 million to the international optics community through our advocacy and support, including scholarships, educational resources, travel grants, endowed gifts, and public-policy development. www.spie.org
About The Charlesworth Group
We are a publishing services partner. Our goal is to build a more engaging, impactful and trusting author experience. For publishers, we advise, represent and help them to form strong relationships with authors in the world’s largest STM market – China. For authors, we support them in their publishing goals, from submission to publication and beyond via: www.cwauthors.com
We are not simply an editorial services vendor or sales agency. Our partnerships with publishers enable us to produce long-term value in editorial and sales workflows.
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