The Charlesworth Group and Researcher collaborate on advertising sales in China
Following a successful partnership since 2020, the Charlesworth Group and Researcher are expanding their collaboration to include advertising sales in China.
Researcher boasts over 2.2 million users worldwide, with over 30% of this active user base located in China. As part of the partnership with Charlesworth, users of Researcher in China can receive updates in WeChat when new articles are available in the app.
The Researcher app is used globally by academics to find articles, with publishers able to target audiences with an impressive advertising feature, allowing publishers to promote their journals, send targeted calls for papers and distribute conference announcements.
Hristina Kamburova, Head of Marketing, commented:
We have been helping academic publishers and companies from around the world connect with our audience of scientists and academics. Our campaigns reach these highly valuable and niche audiences and we are excited to be partnering with Charlesworth to provide our services to academic publishers in China.
Andrew Smith, Product & Marketing Director at Charlesworth commented:
Our new advertisement sales relationship with Researcher allows Charlesworth to offer Chinese publishers the opportunity to advertise via Researcher. As a sales agent, our Beijing-based team can simplify the process as we can offer advertisement booking, payment processing and customer service support in Chinese via Charlesworth China.
Researcher (www.researcher-app.com) is a mobile and web platform that enables academics and researchers to discover and discuss the latest research. Users can follow the latest research from over 19000 journals, blogs, podcasts and institutions, and Researcher combines them into one personalised social media style feed.
Over 2.2 million students and academics already use Researcher to stay up to date with the most recent and relevant publications.
To learn more about Researcher and its users, you can watch this video.
Download the app for free by searching for “researcher” in your smartphone’s app store.
About The Charlesworth Group
We are a publishing services partner. Our goal is to build a more engaging, impactful and trusting author experience. For publishers, we advise, represent and help them to form strong relationships with authors in the world’s largest STM market – China. For authors, we support them in their publishing goals, from submission to publication and beyond via: www.cwauthors.com
We are not simply an editorial services vendor or sales agency. Our partnerships with publishers enable us to produce long-term value in editorial and sales workflows. To discover more about our services in China, please contact email@example.com
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