Hindawi raises brand profile and builds new relationships in China with holistic author marketing support from The Charlesworth Group [CASE STUDY]
Hindawi approached Charlesworth to help engage with the local scholarly community in China in order to:
- Engage with researchers via local platforms to better understand community needs
- Develop journals and services based on market knowledge and research
Through a marketing partnership in China, Charlesworth provided Hindawi with a holistic package of services, including WeChat account management, a dedicated landing page, Pay-Per-Click advertising and regular media monitoring.
Charlesworth services delivered in 2021:
- 84% growth in WeChat followers from 2020 to 2021
- 480,000 visitors to Hindawi’s Chinese blog, ScienceNet.cn, since launch
- Increased authorship and author retention from China
Read our case study to understand how Charlesworth’s China-based marketing agency delivered for Hindawi through a partnership-based approach and tailored services aligned with their aims in the market.