• The Charlesworth Group

Hindawi raises brand profile and builds new relationships in China with holistic author marketing support from The Charlesworth Group [CASE STUDY]

Hindawi approached Charlesworth to help engage with the local scholarly community in China in order to: 

  • Engage with researchers via local platforms to better understand community needs 
  • Develop journals and services based on market knowledge and research

Through a marketing partnership in China, Charlesworth provided Hindawi with a holistic package of services, including WeChat account management, a dedicated landing page, Pay-Per-Click advertising and regular media monitoring. 

Charlesworth services delivered in 2021:

  • 84% growth in WeChat followers from 2020 to 2021 
  • 480,000 visitors to Hindawi’s Chinese blog, ScienceNet.cn, since launch 
  • Increased authorship and author retention from China

Read our case study to understand how Charlesworth’s China-based marketing agency delivered for Hindawi through a partnership-based approach and tailored services aligned with their aims in the market. 


Read the case study

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