LONDON: 29th June 2020: ICE Publishing has chosen China experts The Charlesworth Group for their WeChat Account Management solution. The relationship was established eight years ago with sales representation in China and since 2018 Charlesworth has provided editorial and publication support services to ICE Publishing authors.
WeChat Account Management is delivered and managed by The Charlesworth Group's Beijing-based digital marketing team. It will enable ICE Publishing to deepen their existing connection with their journal communities in this territory to drive engagement, usage and future authorship by providing localised and tailored content within an ICE-branded WeChat experience.
ICE’s Chinese authors currently using Charlesworth Author Services English language editing services already enjoy 24/7 language editing paper status updates and self-check through their personal WeChat accounts directly via their mobile devices via WeChat Gateway, The Charlesworth Group's proprietary messaging app platform.
The Charlesworth Group has provided sales representation to ICE publishing since 2013, representing 35 journals and 1500+ eBooks. The ICE Publishing partnership has now developed into a comprehensive solution, encompassing sales representation, author services and media management, all managed through one consistent China market expert agency, The Charlesworth Group.
WeChat - providing top-level services and support for the China publishing market
The Charlesworth Group is the only China-based sales and marketing agency that specialises in providing social media support to STM publishers in this region and is recognised as the go-to company for Western publishers. In 2019, The Charlesworth Group celebrated 20 years of expertise in China supporting researchers, consortia, librarians and publishers. Over this time, The Charlesworth Group has evolved, adding marketing and social media knowledge and services to expand their publisher offering.
The Charlesworth Group's WeChat Account Management service is based on extensive in-market experience and knowledge of the academic publishing and research landscape, providing an offering which engages with followers both on and offline. Publishers can select from several WeChat service packages, which are then tailor-made for their needs to address the unique challenges from the local China market.
Ben Dewhurst, Head of Marketing at ICE Publishing, comments: “WeChat will form a significant part of the communication channel mix that will help ICE Publishing to communicate more effectively with our readers and authors in China. Through this greater engagement we hope that the best of civil engineering research and practice can be shared for the benefit of the global community.”
Charlesworth's CEO, Michael Evans comments: "WeChat is the most dominant social media channel in China with currently over 1.5 billion users. WeChat presents exciting and substantial opportunities to help publishers further engage with Chinese authors and readers. China is one of the world's largest producers of scientific, engineering and technology articles and we are thrilled to be expanding our long-standing China sales representation and existing marketing relationship with them by now managing their new WeChat account. We have an excellent team including technical expert knowledge, coupled with years of local expertise in Chinese social media management. We are delighted to be working with ICE to help support their direct engagement strategy with their China-based civil engineering research community through this mobile app."
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About ICE Publishing
The Institution of Civil Engineers (ICE) is a professional membership body that government and industry listen to; providing unrivalled support to its 92,000 civil engineer members. ICE Publishing produces a wide range of books and journals sharing expert advice, leading research and best practice in civil engineering and construction. Our publications are vital in supporting ICE's commitment to knowledge transfer and best practice within civil engineering and construction. ICE Virtual Library is the most comprehensive online civil engineering resource in the world with archives back to 1836, and access to over 1,500 eBooks.
For further information, please visit: https://www.ice.org.uk/knowledge-and-resources/ice-publishing-journals
About the Charlesworth Group
With 20 years' experience in China, The Charlesworth Group is recognised globally as China's trusted partner for sales and marketing representation, technical solutions and consultancy for STM publishers internationally and across the Chinese academic market. Charlesworth is also a leading provider of language editing and author services through its Charlesworth Author Services division.
For further information on how Charlesworth supports the global STM publishing community, please visit: https://www.cwauthors.com/publisherspartnership
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