WeChat Account Set up and Management Services 

The most dominant social media app in China is WeChat with over 1.15 billion users. WeChat is a powerful tool that allows publishers to directly interact with individual Chinese academics via the WeChat app on their personal mobile devices.  

WeChat is an essential tool that allows publishers to: 

• Build or improve their brand at publisher (or journal) level within the Chinese academic community
• Attract new submissions from Chinese authors to their journals
• Drive subscription acquisition
• Call for editors and peer reviewers
• Drive exisiting subscribers to download and cite articles
• Engage directly with researchers to push usage and receive feedback on publisher content 
• Get closer to the author and reader on an app they use as part of their daily lives

Our service:

• WeChat account set up 
• WeChat account verification
• Chinese content creation and localisation by our Beijing-based digital marketing team 
• English to Chinese Translation services
• WeChat account management
• WeChat content posting  
• WeChat follower engagement strategy
• Influencer (KOL) activity and advice
• China-based customer services support
• Content and follower engagement analytics via a WeChat Gateway publisher dashboard. 

• WeChat H5 page creation
• Paid media services
• Localised China website development and hosting

WeChat Gateway Services

WeChat Gateway is a web-based content marketing and author communication platform used for managing author communication within the STM workflow through WeChat. The Gateway has three core components which, together, create a holistic marketing and communication platform. 

Key benefits:

• Enables non-China based publishers and scholarly societies to communicate quickly and effectively to their researcher community through China's largest social media platform
• Web-based WeChat content management hub for marketing managers
• Directly manage your WeChat content posts within the Gateway
• Powerful analytic Publisher dashboard - easily available detailed data to help inform your China marketing strategy 

How the Gateway can work for you:

• Manuscript submission system integration with your official Publisher WeChat account - by integrating your journal submission system it allows you to send unique customised paper status notifications to your authors or allows them to self-check 24/7. This integration deepens your author communication and reduces author paper queries.

• WeChat marketing platform - marketers can use the Gateway content hub to directly manage and upload marketing content into the Publisher WeChat account.

• Publisher Analytics Dashboard - WeChat Gateway incorporates a powerful analytics dashboard which extends and enriches the standard reports available from WeChat itself, providing in-depth data on follower behaviour, growth and content engagement.