China is one of the largest and most competitive publishing markets in the world. Social media is central to high brand visibility and it's becoming a bigger part of marketing strategies year on year. As part of our strategic marketing consultancy, we offer expert support for social media campaigns aimed at the Chinese market. A vital aspect of attracting potential customers is an effective presence on WeChat, China’s leading social media app.
WeChat extends far beyond the usual role of an instant messaging app, playing a central part in day-to-day Chinese life: professional networking, online commerce, entertainment. In fact, it’s the most popular app in the country, in the country with the highest smartphone use in the world. A presence on WeChat means potential customers and partners in academia and publishing can immediately connect with your brand, through the platform China uses to do business.
WeChat’s pre-eminence is emphasized by these recent statistics: