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China Sales Expertise

Our Publishing Partners

Increasing Publisher Sales

We are leading agents for the licensing of content into the major consortia in China, including NSTL (the National Science and Technology Library); Digital Resource Acquisition Alliance of Chinese Academic Libraries (DRAA); Chinese Academy of Sciences (CAS); and regional consortia as appropriate.

Consortia and site license sales

We are leading agents for the licensing of content into major consortia in China, including NSTL (the National Science and Technology Library consortium); China Academic Library & Information Systems (CALIS), recently renamed the Digital Resource Acquisition Alliance of Chinese Academic Libraries (DRAA); Chinese Academy of Sciences (CAS), as well as regional consortia as appropriate.

Sales agency service

The Charlesworth Group handles print and online sales, while managing subscription renewals and new sales opportunities. We provide a tailored marketing strategy and we establish goals for each subscription cycle.

Contact us here.

Local reprints and Chinese editions

The Charlesworth Group acts as an agent for Western medical publishers by selling reprints of relevant journal articles to the Chinese academic and pharmaceutical market. We also provide local language editions of some of the leading journals in academic research.

Print sales

In contrast to many parts of the world, print sales are still an important part of the market in China. Fulfilment is managed through a network of local import agents. We have strong relationships with these agents and work with them to help to promote titles to relevant societies and universities.

Second tier discount price sales

We can negotiate and arrange for reduced price copies to be sold to libraries that cannot afford full price, with an embargo to separate them from full priced sales.

Strategic China market consultancy

As one of the fastest growing and most attractive markets to Western publishers, China is also one of the most competitive. Through an in-depth understanding of the market we can work with you to improve your impact and presence within the Chinese academic community through a mix of digital marketing and sales-focused strategies. We call this your 'China footprint'.

Marketing representation.

Emerging commercial market

The Charlesworth Group continually monitors the potential for academic publications in the commercial sector and carries out specific market research to suit areas of interest. In particular, we are specialists in pharmaceutical reprint sales.

Digital marketing and social media

Marketing is a core part of building your brand presence and reputation in China. We support the development of your China marketing strategy by utilizing an appropriate mix of approaches and communication channels for your content and brand. These can also include setting up and managing brand and content engagement via social media outlets like WeChat and Weibo, alongside website development and SEO services tailored to the Baidu search environment.

Social media services.

Translation

With over 1.3 billion potential readers in China, translating your content into local language to increase its accessibility is a worthwhile investment and it is important to work with a trusted partner to deliver high-quality, accurate translations that will maintain the standard of your English publications.

Start collaboration

Contact us today to find out more.