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WeChat account creation and management services from STM publishing experts

Charlesworth are the STM publishing experts in research communication in China

We offer a full package of  services from setting up a WeChat account, advising on content strategy through to integrating your manuscript submission system into your WeChat account. Contact us to find out how we can help you build your China digital footprint. 

ALPSP Award for Innovation in Publishing

We are delighted that the WeChat Gateway has been shortlisted for the 2020 ALPSP Award for Innovation in Publishing. 


Applications for this ALPSP award were invited for any new development, product, service, launch or project which is both innovative and of significant value to scholarly communication. Our WeChat Gateway submission aimed to demonstrate originality and innovation, significance and value to the STM publishing community, utility and long-term viability.

WeChat Account Management and WeChat Gateway

 


WeChat Account Set up and Management Services 

 

 

The most dominant social media app in China is WeChat with over 1.15 billion users. WeChat is a powerful tool that allows publishers to directly interact with individual Chinese academics via the WeChat app on their personal mobile devices.  

WeChat is an essential tool that allows publishers to: 

 

  • Build or improve their brand at publisher (or journal) level within the Chinese academic community
  • Attract new submissions from Chinese authors to their journals
  • Drive subscription aquisition
  • Call for editors and peer reviewers
  • Drive exisitng subscribers to download and cite articles
  • Engage directly with researchers to push usage and receive feedback on publisher content 
  • Get closer to the author and reader on an app they use as part of their daily lives

 

Our service:

  • WeChat account set up 
  • WeChat account verification
  • Chinese content creation and localisation by our Beijing based digital marketing team 
  • English to Chinese Translation services
  • WeChat account management
  • WeChat content posting  
  • WeChat follower engagement strategy
  • Influencer (KOL) activity and advise
  • China based customer services support
  • Content and follower engagement analytics via a WeChat Gateway publisher dashboard. 
Other services:
  • WeChat H5 page creation
  • Paid media services
  • Localised China website development and hosting

 

 

WeChat Gateway Services

 

 

 

 

WeChat Gateway is a web-based content marketing and author communication platform used for managing author communication within the STM workflow through WeChat. The Gateway has three core components which, together, create  a holstic marketing and communication platform. 


Key benefits:

  • Enables non-China based publishers and scholarly societies to communicate quickly and effectively to their researcher community through China's largest social media platform
  • Web-based WeChat content management hub for marketing managers
  • Directly manage your WeChat content posts within the Gateway
  • Powerful analytic Publisher dashboard - easily available rich data to help inform you China marketing strategy 

 

How the Gateway can work for you:

 

  • Manuscript submission system integration with your official Publisher WeChat account - by integrating your journal submission system it allows you to send unique customised paper status notifications to your authors or allow them to self-check 24/7. This integration deepens your author communication and reduces author paper queries

 

  • WeChat marketing platfrom - marketers can use the Gateway content hub to directly manage and upload marketing content into the Publisher WeChat account

 

  • Publisher Analytics Dashboard - WeChat Gateway incorporates a powerful analytics dashboard which extends and enriches the standard reports available from WeChat itself, providing deep data on follower behaviour, growth and content engagment.  

Some of our current Partners and Clients

 


 


Aries Systems and the Charlesworth Group partner to enable access to Editorial Manager through the Chinese social media app WeChat


Read more here

Dove Medical Press 


Dove Medical Press usage of WeChat Gateway to deepen their engagement with their Chinese author community


Read the case study

 



IFIS selects the Charlesworth Group WeChat account management service


Read more here


 

 



 






Hindawi Limited partners with Charlesworth to collaborate with researchers in China 


Read more here